Breathless Delirium

2008-09-24 / All Blog posts

In his keynote presentation to the Agile 2008 conference in Toronto entitled "The Wisdom of Experience", Alan Cooper has a great sentence that describes the 'first to market' goal behind some products:

"There is no large group of people out there waiting in a breathless delirium to purchase your lousy product sooner rather than later."

Sure, it is terrific to be first. But the product still has to be good.

Alan also makes some good points about design, engineering and construction. He took the long way around, because he doesn't get into his main topic, interactive design, until slide 75. Requirements are discussed starting at slide 87. In the slide entitled "Requirements are not design", Alan says:

Philosophy starts on slide 92. I like philosophy, it is one of the foundations of architecture.


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